Home / Provider Ratings / Purely Pets Pet Insurance – Our Verdict

Purely Pets Pet Insurance – Our Verdict

Purely Pets pet insurance review ratingWe have given Purely Pets a rating of 2.8/5.  Here we explain how we arrived at this rating and why Purely Pets didn’t score 5/5!

Many organisations unfortunately do not reveal how they reach their rating.  We are doing so because our aim is to provide you with as much information about pet insurance policies as we can and so you can make your own judgement. 


Policies 4/4
Benefits and Small Print 1/3
Renewal Premiums 1/3
Customer Satisfaction


Excess and Contribution 1/2
Total out of 15 8.5
Star Rating out of 5 2.8


Purely Pets have a good range of policies including lifetime policies.  The most comprehensive policy offers a reasonably high levels of cover.  

Benefits and Small Print  

Purely Pets include cover for euthanasia,  limited prescription food and dental treatment for accidental injury. 

The death or loss benefit payable is based on the purchase price of your pet (rather than market value).  However this is discounted as the pet gets older.  For example you receive only 90% of the benefit for a 1-year-old,  25% for a 6-year-old and nothing for pets who are aged 8 or over. 

In our opinion the small print is has several exclusions which are not found in most other policies.

Renewal Premiums

Our research suggests that the majority of negative reviews about Purely Pets are about higher than expected premium increases     

Customer Service 

Our findings lead us to believe that the majority of Purely Pets’ customers are generally happy with the policy and service they receive.  More about Purely Pets’ customer reviews.

Excess and Contribution

The fixed excess is high at £99.  (The average across all pet insurance providers is about £75-£80).    You do not though have to pay a percentage of the vet fees until your pet is 8 years old. 

More Information

More About Purely Pets


Ratings Explained for Popular Pet Insurance Providers


About petguide

Leave a Reply

Your e-mail address will not be published. Required fields are marked *