Home / Provider Ratings / LV= Pet Insurance – Our Verdict

LV= Pet Insurance – Our Verdict

LV= pet insurance review ratingWe have given LV= a rating of 3.7/5.  Here we explain how we arrived at this rating and why LV= didn’t score 5/5!

Many organisations unfortunately do not reveal how they reach their rating.  We are doing so because our aim is to provide you with as much information about pet insurance policies as we can and so you can make your own judgement. 


Policies 4/4
Benefits and Small Print 2.5/3
Renewal Premiums 1.5/3
Customer Satisfaction 1.5/3
Excess and Contribution 1.5/2
Total out of 15 11
Star Rating out of 5 3.7


LV= have offer a choice of two policies, the most comprehensive of which is a lifetime policy offering £10,000 cover per year.   

Benefits and Small Print  

While LV= policies include cover for dental treatment (for both accidental injury and illness) they do not cover euthanasia and only pay for very limited prescription food. 

The death or loss benefit payable is based on the purchase price of your pet (rather than market value and/or use of a sliding scale).

In our opinion the small print is “clean” by which we mean we found very few other non-standard exclusions. 

Renewal Premiums

We have not been able to find much feedback about Healthy Pets renewal premium increases and therefore have given a neutral rating of 1.5.

Customer Service 

Not have we been able to find much feedback about customer service.  So this has also been awarded a neutral rating of 1.5. More about LV= customer reviews.

Excess and Contribution

The fixed excess depends on which policy you choose.  The time-limited policy has an excess of £100 per annum which is well above average.  (The average across all pet insurance providers is about £75-£80).  The excess for the lifetime policy is just £70 per condition per year.

You do not though have to pay a percentage of the vet fees for pets of any age. 

More Information

More About LV=


Ratings Explained for Popular Pet Insurance Providers


About petguide

Leave a Reply

Your e-mail address will not be published. Required fields are marked *