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Purely Pets Policies – Review


Purely Pets Insurance is a registered trading name of Ultimate Pet Partners Limited.

Their policies, like several other pet insurance policies on the market, are arranged and administered by Ultimate Pet Partners Limited and underwritten by Ultimate Insurance Company Limited.

Ultimate Insurance Company (based in Gibraltar) and Ultimate Pet Partners (based in the UK) are both part of the Ultimate HC Limited group of companies based in the UK.

Customer Feedback

We found only a few recent reviews about Purely Pets online.   The most common complaint was about high premium increases.     Read Purely Pets Reviews analysis

Good Points

  • Provide three lifetime policies (highest cover is £7,500 per year).


  • Will only pay for out of hours consultations or house calls if your pet was in need of attention to alleviate acute suffering or pain or was at risk of life-endangering condition
  • All Purely Pets policies have limits for CT/MRI scans and cruciate ligament treatment.  
  • Several additional exclusion clauses in third party liability cover
  • Only pay a proportion of death benefit for pets over 1 year old.
  • Provides basic travel insurance only (no quarantine cover).
  • Covers dental costs for accidents and injuries only.

Other Points to Note

  • Will only pay for a special diet for the treatment of bladder stones/crystals in urine. Will pay up to £100 for a maximum of 60 days treatment.
  • May charge administration fees if you change your details or cancel the policy.
  • You have to pay 15% of vet fees for pets over 8

Policy List

Click on a policy name to view full policy details

Accident Only  –  Lifetime Accident Policy – £2,000 per accident per year

Accident & Illness Essential – Time Limited Policy – £2,000 per condition for the first 12 months of treatment

Accident & Illness Only  – Lifetime Policy – £2,000 per condition per year

Accident & Illness Plus – Lifetime Policy – £3,500 per condition per year

Accident & Illness Extra – Lifetime Policy – £7,500 per year to cover all conditions


Recent Claim Experiences with Purely Pets?

If you have claimed on a Purely Pets pet insurance policy in last 12 months it would be great if you could share your experiences with others by completing our 2-minute survey.

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