The Pet Insurance

Guide 2016

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for Fellow Pet Owners
As Featured On BBC1's Rip Off Britain Consumer Programme

Sainsbury's Customer Reviews

sainsburys pet insuranceIn this brief article we summarise recent Sainsbury’s customer reviews available on the web in an attempt to give you the best possible overall view of how Sainsbury’s is currently performing.


Pet Insurance Surveys

Pet Insurance Surveys LogoOctober 2013-October 2014

Sainsbury’s Reviews – Pet Insurance Surveys

In October 2014 our sister site, Pet Insurance Surveys, conducted a claims satisfaction survey in which Sainsbury’s achieved an average rating of 4.0/5.0 from 19 reviews. They were ranked 14th of the 16 providers for whom 6 or more responses were received.


Pet Insurance Review

October 2014-March 2pet insurance review logo015

22 of 25 reviews posted in the above period gave Sainsbury’s pet insurance a rating of 1/5,  with a further two reviews rating Sainsbury’s 2/5.

(It should be remembered that most online review sites attract people who are unhappy and therefore tend to paint an unduly negative picture).

About 2/3rds of the complaints were about delays in paying claims.  


The Review Centre

which logo

October 2014 – March 2015

The Review Centre

All nine of the reviews we found for the above period rated Sainsbury’s 1/5.

Six of the negative reviews were about delays in processing claims.



which logoNovember 2014

The Which? pet insurance survey included 82 respondents who were insured with Sainsbury’s. The overall ratings achieved by Sainsbury’s were 3/5 for customer service, 3/5 for value for money and 3/5 for transparency of charges.  They were ranked 10th overall in the table of 11 pet insurance providers.

It is worth noting though that every pet insurance provider included in the results achieved either 3/5 or 4/5 for each of the above, and therefore it is difficult to distinguish performance.



We would encourage you to follow the links above to read the reviews and surveys for yourself so you can reach your own conclusions!

However our conclusion would be that although most Sainsbury’s policyholders are relatively happy with the service they receive, there do seem to have been problems with delays in paying claims in recent months.



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Recent Claim Experiences with Sainsbury’s?

If you have claimed on a Sainsbury’s policy in last 12 months it would be great if you could share your experiences with others by completing our 2-minute survey.



Do you have Sainsbury’s pet insurance? If so please do share your experiences below whether they are good, bad or indifferent!  

Seen discussions about Sainsbury’s pet insurance elsewhere?   Then please do add a link to the discussion below if you can,  so that others can read it!  Many thanks! 

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