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LV= Policies – Review

LV= pet insurance review ratingVerdict

LV= have recently changed their most comprehensive offering to a £10,000 lifetime policy which makes it worth serious consideration.  Although it does not cover most diet food or euthanasia, there are no contribution charges for pets of any age. 

This review of LV= Pet Insurance policies by published in April. For further information about how the rating of 3.7 out of 5 was arrived at please see


LV= (Liverpool Victoria) was founded in 1846 and is Britain’s largest Friendly and Mutual society.   They underwrite their own pet insurance policies. 

Customer Feedback

Unfortunately we have not found enough feedback about LV= policies to enable us to reach a conclusion.    Read LV= Customer Reviews analysis

Good Points

  • Lifetime policy available
  • No contribution payments for pets of any age
  • The Lifetime policy covers dental treatment for accidents and illnesses


  • No cover for euthanasia
  • Limited “automatic” complementary therapy sessions (5 for Essential policy, 10 for Premier policy)

Other Points to Note

  • Will only pay for food which is being used as an alternative form of medication.
  • No maximum age limit. 

Policy List

Click on a policy name to view full policy details

Essential Policy – Time Limited Policy – £5,000 per Condition

Premier Policy – Lifetime Policy – £10,000 per year to cover all Conditions


Recent Claim Experiences with LV=?

If you have claimed on a LV= policy in last 12 months it would be great if you could share your experiences with others by completing our 2-minute survey.

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