The Pet Insurance

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for Fellow Pet Owners
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Direct Line Customer Reviews

direct-line-pet-insuranceIn this brief article we summarise recent Direct Line customer reviews available on the web in an attempt to give you the best possible overall view of how Direct Line is currently performing.



Pet Insurance Surveys

Pet Insurance Surveys LogoOctober 2013-October 2014

Direct Line Reviews – Pet Insurance Surveys

In October 2014 our sister site, Pet Insurance Surveys, conducted a claims satisfaction survey in which Direct Line achieved an average rating of 4.3/5.0 from 25 reviews. They were ranked 11th of the 16 providers for whom 6 or more responses were received.   All reviewers gave Direct Line a rating of 3/5 or more.   A couple of reviews complained about delayed claims.


Pet Insurance Review

pet insurance review logoOctober 2014-March 2015

Only 4 reviews were posted for the above period.  Two of which were very positive,  one complained about premium increases and the other suggested that Direct Line were avoiding paying out.  


The Review Centre

Review Centre LogoOctober 2014 – March 2015

The Review Centre

There were also four reviews here for the period.   One of which was very positive but the others all gave a rating of 1/5.  Two of the complaints were about Direct Line rejecting the claims because they suggested they were linked to pre-existing conditions and the other complained of long delays.



November 2014Which Logo

The Which? pet insurance survey included 125 respondents who were insured with Direct Line. The overall ratings achieved by Direct Line were 3/5 for customer service, 3/5 for value for money and 3/5 for transparency of charges.  They were ranked 9th overall in the table of 11 pet insurance providers.

It is worth noting though that every pet insurance provider included in the results achieved either 3/5 or 4/5 for each of the above, and therefore it is difficult to distinguish performance.



I would encourage you to follow the links above to read the reviews and surveys for yourself so you can reach your own conclusions!

To be honest it is difficult to reach a conclusion about Direct Line as discussions and comments I have read online suggest that Direct Line may be better that suggested by the reviews above.  



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